In 2019, Rowan College of Gloucester County merged with Cumberland County College to become Rowan College of South Jersey. The resulting regional institution is the first of its kind in New Jersey. The marketing team was tasked with the development of a comprehensive campaign to establish this new identity, and introduce the South Jersey community to a new generation of Community College. The Opportunity Reimagined campaign was launched in the summer of 2019, and included a wide range of mixed media marketing materials.
